Carling I Football

The Carling Euro 2004 campaign had fans in stadiums up and down the country singing the commercial’s ‘Woo Hoo…’ soundtrack.

CD: John Messum, CW: Pete Cain/Lou Bogue, Leith London

Dramatise Carling are the lager brand most closely associated with the nation’s favourite sport.

The 2002 campaign encouraged people to find ‘excuses’ for missing work in order to watch England’s live, early morning Fifa World Cup games.

CD: John Messum, CW: Pete Cain, Lou Bogue, Leith London