HOTPOINT

The Hotpoint label used to say “reliable, but for your mum”. We commissioned a car photographer to reveal the hidden truth – that the latest Hotpoint appliances were every inch must-have pieces of metal and polished glass.

CD, AD: John Messum, CW: Simon Bere, Leith London

CANNON

Cooking is what matters to real cooks like Michelin star chef John Burton-Race. Not style. We took that as our theme and Canon took a 26% share in gas cooking.

CD, AD: John Messum, CW: Simon Bere, Leith London