MSC Cruises. Discover the Future of Cruising.

A campaign to elevate MSC Cruises from the ‘Sea of Pina Colada Sameness’ of Cruise industry advertising, and position them as the Future of Cruising, thanks to an industry leading positioning and their stated mission to find the most sustainable solutions possible with the technology available today for their fleet of cruise ships.

ECD: John Messum, Writer: Tom Carver, John Messum, Art Director: Cristiano Signore, John Messum, 180 Amsterdam