ONLINE FILM

We created chatter around the launch of a smart new AutoTrader app, with a controversial online film. The GPS enabled app meant you could take a picture of a car you like, to find similar cars close by for sale. Photographing the number plate, allowed the app to search a database giving you the top results by area…

CD: John Messum, AD, CW: John Gibson/Erik Wiedenhielm,  HMDG