Superdrug was Britain’s second biggest health and beauty retailer behind Boots.

They hadn’t been on air for 10 years and had dropped off women’s radar. In October 2010 we launched the highly successful ‘Take another Look’ campaign.

TV played a vital role in reconnecting the brand to an older audience who had shopped there as young women.

ECD: John Messum, CW: Claire Lambert, MarySue Masson, Simon Cenamor, Raymond Chan, HMDG